How to Choose Matcha - 10 Tips to Identify Ceremonial Grade
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If you are new to the world of matcha, our guide will help you recognize high-quality matcha. Understanding how to identify truly ceremonial-grade matcha is essential to avoid disappointing purchases and make sure your choice meets ceremonial-grade standards. Explore our key tips below and take the first step toward discovering your ideal matcha.
1. Origin
Ceremonial matcha and green teas originate from Uji, Kyoto
In Japan, there are "3 Greatest Japanese Tea Regions," include:
- Uji
- Shizuoka
- Sayama
Uji is espeically known for its luxury matcha and green tea, known as Gyokuro. Uji is the birthplace of matcha in Japan and has been the center of matcha production ever since.
2. Shading Conditions
Ceremonial grade leaves should be properly covered from direct sunlight
Look for matcha that is shade-grown. Shade-grown matcha tends to have a richer, sweeter ‘umami’ taste and higher levels of amino acids. Our Tateru Matcha was grown under delicate shading conditions to achieve the best taste for you!
3. Hand-Picking Harvesting
To avoid including stems and old leaves, hand-picking is used for ceremonial matcha
Tezumi, the traditional hand-picking of tea leaves, takes significantly more time and effort compared to mechanized harvesting. This technique, rooted in centuries of Japanese tea tradition, is preserved for ceremonial use. Of course, Tateru Ceremonial Grade is tezumi-based matcha!
4. Color
Ceremonial matcha is known for its vibrant green color.
Ceremonial matcha should have a bright green hue, a result of the young, shade-grown tea leaves used in its production. Be careful not to choose matcha that is artificially colored! To ensure this, opt for organic-certified matcha. You’ll notice the vibrant green hue of Tateru Ceremonial Grade, representing one of the finest matcha varieties from Uji.
5. Shincha: The First Harvest Leaves of the Year
Ceremonial matcha should be made from the first harvest leaves of the year, in spring.
Ichibancha, meaning 'No. 1 tea,' refers to the first new tea leaf harvest of the year, starting in spring. There are typically three or four tea harvest seasons in Japan, and Ichibancha is always known as the highest quality. Ichibancha is also known as 'Shincha,' meaning 'new tea.' Of course, Tateru Ceremonial Grade uses only Ichibancha!
6. Texture
Ceremonial matcha powder is fine and smooth like the softest silk against your fingertips.
When rubbed between your fingers, ceremonial matcha should feel silky smooth and finely ground. Avoid matcha that feels gritty or coarse. Try rubbing the Tateru Ceremonial Grade between your fingers, and you’ll notice its texture has a premium quality.
7. Packaging
There are packages specialized for matcha to maintain its quality.
Matcha powder should be kept away from light and humidity, as this could degrade the quality. Matcha-specific packages are widely used in Japan to preserve its freshness and quality. Tateru Matcha powder is stored in a matcha-specific package. It is carefully packed under proper hygienic conditions and delivered to you with care.

8. Certification
Get matcha with organic certification.
Look for matcha that is certified organic or has been tested for heavy metals and contaminants. This ensures you are consuming a safe, high-quality product. Don’t worry, Tateru teas are all certified organic!

9. History of a Tea Farm
The history of a tea farm gives insights into the cultivation and production of tea.
The history of tea farm tells the traditions, techniques, and expertise passed down through generations, shaping what makes tea so special. Tateru tea trees have been harvested on a family-owned tea field, established about 300 years ago in Uji, Kyoto.

10. Aroma
The aroma of matcha can be a powerful indicator of its quality.
Authentic ceremonial grade matcha should have a fresh and grassy aroma, indicating its high quality and freshness. Avoid matcha with a stale or musty smell, as it may be old or of inferior quality.
...and Tateru Ceremonial Grade met all 10 tips!
Give the truly high-quality Tateru Ceremonial Grade Matcha a try!

